When you are working on a new website for your business regardless if it’s small or big, it is vitally important to know that good websites are those that keep people from coming back. What makes it good however is going to vary from different individuals. To give you an example, some make it usable while others are giving more emphasis on its appearance. If you’ll be able to meet all criteria for what’s deemed important to website design, then expect yours to be great.
Number 1. Appearance – one sure fire way to turn away people is by making your website to look too flashy or dull. Striking a balance between a site that looks too fancy and dull is basically the secret on how you can have the best website design.
Colors can be used in drawing emotional attachment from its viewers which can improve their willingness in making transaction to your site. The psychology of colors is proven to work and is widely used by professional website designers to be able to manipulate message to its visitors whether you believe it or not. The design must never look confusing or too complex but instead, it has to resemble the business and to what services and/or products you’re offering.
Number 2. Website purpose – just before you get started on website development, it will be crucial to set your objectives and ask yourself on what you want your visitors to benefit from your page. The content of the website has to be kept updated regularly and mind you because it is fairly easy to tell whether the site is updated or not. This is going to negatively reflect on the business since the homepage works like a resume. You want the content of your site as well to reflect the main objective and to what it is that you’re trying to do.
Number 3. Usability – due to the reason that the internet has provided us with great amount of information, it is quite hard to grasp other people’s interest and attention and make them stay on your page for long. For any website visitor, among the biggest turn offs is poor visibility. This is exactly the reason on why there are countless of web designer and developers who make sure that the site they’re working on is navigable and user friendly.
As you talk to your web developer regarding the design of your website, they will tell you that it should not take more than 4 clicks to reach to a specific section of your page. Rather, professionals make sure that they’re applying a general rule of reaching to designated sections in no more than 2 clicks.